Free gives you answers. Paid gives you the right answer for you.
The scan and the score are free for everyone, forever. What's paid is the part that makes the score yours: your skin, your routine, your allergens, your pregnancy, what's already on your shelf. $7 a month, billed annually.
Free
Get answers.
$0forever
- Unlimited email scans
- Generic inthatScore (Safety, Ethics, Value)
- Full ingredient breakdown
- Top 3 safer alternatives
- Price comparison across merchants
- Shelf up to 10 items
- Count-only conflict detection
Personalized Answers
most popularGet the answer for you.
$7/month
$84 billed yearly
What you're paying for
Personal Fit — your fourth pillar.
Every score re-weighted for you: your skin type, concerns, allergens, pregnancy status, and what's already on your shelf. Stops being an average, starts being an answer.
Plus everything else
- Everything in free, no limits
- Pregnancy Mode on every scan
- Dupe finder (formulation match)
- Shelf conflict resolution (not just counts)
- Up to 5 skin profiles
- Routine builder with layering rules
- Price-drop and restock alerts
- Weekly digest email
- Spending and trend analytics
The math
If you avoid buying one wrong product per year, the subscription pays for itself. Most of our paid users save more than that in a month via dupe-finding. If you don't, cancel. No charge handling, no guilt.