The skincare shelf that actually remembers you.
Send pics or links of beauty products to whats@inthat. You'll get back a score, a breakdown, and the cheaper version if there is one. Save what you want. We'll remember. The more you use it, the better it gets at telling you what's actually good for your skin.
or copy the address:
Scan anything.
Send a photo or a link to whats@inthat. A bottle on your counter, a Sephora URL, an Amazon link, a brand-site product page. We identify it, read the ingredients, and send back a real answer in about thirty seconds. No app. No account needed for the first one.
Build your shelf.
Save what you like. Skip what you don't. We remember your routine, your allergens, your budget, your concerns. After a while, our answers get pretty specific to you. That's the whole point.
Catch the bad ones before you buy.
Found a dupe for $40 less. Warned you that this new serum fights with the retinol you already own. Flagged an ingredient to avoid during pregnancy. This is what the shelf does.
The answer
What an inthatScore looks like.
Oshun
Clay Gel Cleanser
No EU-restricted ingredients. Leaping Bunny certified. Priced a fifth below the category median. We'd buy it.
- Safety88
- Ethics76
- Value92
- Personal Fit80
“Why not just use ChatGPT?”
Fair question. ChatGPT can read an ingredient list. That's not the hard part.
Here's what it can't do. It doesn't remember what's already on your shelf. It doesn't know what things cost at seven different retailers right now. It doesn't watch your wishlist for a price drop. It doesn't catch that your new product fights with your old one. And it can't be shared as a beautiful page of your favorite things.
We can. That's the whole product.
Your shelf. Public. Shareable. Yours.
Every inthat account comes with a public shelf page at whats.inth.at/@yourhandle. Make it public when you're ready. Share it on TikTok, send it to a friend, post it as a story. It looks good. We designed it for that.
See an example shelfHow much our users have saved this year through dupes, price comparisons, and catching products that weren't right for them. If one avoided purchase per year covers the subscription, this math works hard.
One photo or link. One answer. The rest builds from there.
Send whats@inthat a photo of something in your bathroom, or a link from a store you're browsing.
Start here